Electronic Media Wing
In the wake of WTO and highly diverse microfarminng situations present in the state, the role of electronic media to educate the farmers on efficient use of input in sustainable and export oriented agriculture, post harvest handling, market information ect., an Electronis Media Wing was established during 2001 by redeploing Five Multidisciplanary Scientists to promote e-extension.
Role of Electronic Media Wing to support e'extension.
Electronic Wing is entrusted to develop interactive CDs on different crops on seed to seed concept and developed CDs on Rice, Cotton, pulses, Mango, SRI, Groundnut, castor and wooly aphid in sugercane
Innovative farm telecast "Rythu Mitra"
The Professor Jayashankar Telangana State Agricultural University in collaboration with the Dept. of Agriculture, Govt. of A.P has launched an innovative farm telecast programme "Rythu Mitra" through TEJA Channel w.e.f. 6.8.2001. The programme is daily for one hour between 6.00 - 7.00 PM. 6.00 - 6.30 PM pre-recorded (canned) programmes usually three programmes, 10 min. each, one each on agriculture, horticulture and animal sciences/allied fields
Arranging live phone-in on DD sending recording programmes to MAA TV.